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Metal Card

admin 15 October, 2021 0 Comments

In recent years, banks around the world have started to turn to a new trend in making a difference for the upper-class customers by focusing more deeply on the material to make payment cards. Accordingly, metal cards are usually produced in limited quantities and can only be owned by high-end customers. Currently, this type of card has been present in Vietnam market.

Brand elevation

With metal cards, a bank positions itself as a high-end provider, offering its cardholders a distinctive customer experience

Customer loyalty

Metal cards reinforce the loyalty to the bank brand, improving the activation rate, increasing the spending and making the card top of wallet..

Laser engraving on metal-based card structures

From unique combinations of stainless-steel cores with polymers or pure artisan silver materials, a unique metal card is created with its surface that can be hand-engraved, embossed or laser-engraved to create design options. This technology is applicable on contact and contactless cards

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