The card is one of the most visible parts of a bank’s brand. Whenever a customer pulls out a bank card, he/she will be reminded of the bank and the “mental awareness” of thebank’s brand will be reinforced, bringing the brand “front of mind”
Smart plastics is a range of advanced payment card bodies enabling banks to exploit the latest printing techniques and the card body to it fullest in order to create distinctive and attractive card designs
DEMIA proposes an extensive range of card body material types and innovative design techniques, enabling banks to leverage the card with e.g.
Colored edges
Metalized effects
3D effects
Transparent effects
Opaque and translucent areas
Tactile effects
Debossed effects
SMART PLASTICS BENEFITS
Reinforce the bank brand
Strengthening the bank brand with card designs that convey the value of the bank/the identity of the bank
Create distinctive value propositions for different customer segments
Use different card designs for different customers to reinforce the segmentation
Differentiate from competition
Enables banks to propose unique design by using new design techniques, exploit material capacity and incorporate the latest market trends
Increase revenues
Takes card top of wallet, increasing spend per card
Leveraging material and printing to create stunning effects
COLOR PVC/EDGES
Smart Color: plastics available in many PVC colors, the opportunity for the card to stand out
Smart Edges: each card edge can be colored independently for a stunning effect
SPECIALIST INKS AND TEXTURE
Smart Glam: combining several specialist inks for a different aesthetic effect to enhance the card design and help design elements really stand out
Smart Texture: an innovative process using varnish to feel tactile effects on certain areas
Smart Illusion: generate depth perception with a debossed varnish effect
FOILS AND LAYERS
Smart 3D: layered image for 3D effect
Smart Reflect: various foils to provide prestigious effects
CLEAR AREAS
Smart Transparent: showcasing transparent effects with the combination of clear IR film and opaque areas
Smart Translucent: playing with opaque and translucent areas to get an eye-popping effect with IR ink
Color PVC/Edges
SMART COLOUR
Coloured plastic with full coloured edges: the opportunity for the card to stand out from the cardholder’s wallet
SMART EDGES
An IDEMIA’ patented technology uses a process to colour each card edge independently for a stunning effect
Specialist inks and texture
SMART TEXTURE
An innovative process to give high visual & slight tactile effects to certain features or areas
SMART GLAM
Combining several specialist inks for a different aesthetic effect to enhance your card design
SMART ILLUSION
Generate depth perception with a debossed effect
Foils and layers
SMART 3D
A layered image for basic 3D effect to catch customer’s eyes
SMART REFLECT
An aesthetically striking technology that uses a metallic foil to provide metallized effects to any design
SMART TRANSPARENT
Achieve stunning designs to showcase transparent effects with the combination of clear material and opaque areas
SMART TRANSLUCENT
Playing with opaque & translucent areas to get an eye-popping effect
Smart Plastics- A range of advanced payment card bodies
The card is one of the most visible parts of a bank’s brand. Whenever a customer pulls out a bank card, he/she will be reminded of the bank and the “mental awareness” of thebank’s brand will be reinforced, bringing the brand “front of mind”
Smart plastics is a range of advanced payment card bodies enabling banks to exploit the latest printing techniques and the card body to it fullest in order to create distinctive and attractive card designs
DEMIA proposes an extensive range of card body material types and innovative design techniques, enabling banks to leverage the card with e.g.
SMART PLASTICS BENEFITS
Reinforce the bank brand
Strengthening the bank brand with card designs that convey the value of the bank/the identity of the bank
Create distinctive value propositions for different customer segments
Use different card designs for different customers to reinforce the segmentation
Differentiate from competition
Enables banks to propose unique design by using new design techniques, exploit material capacity and incorporate the latest market trends
Increase revenues
Takes card top of wallet, increasing spend per card
Leveraging material and printing to create stunning effects
COLOR PVC/EDGES
SPECIALIST INKS AND TEXTURE
FOILS AND LAYERS
CLEAR AREAS
Color PVC/Edges
SMART COLOUR
Coloured plastic with full coloured edges: the opportunity for the card to stand out from the cardholder’s wallet
SMART EDGES
An IDEMIA’ patented technology uses a process to colour each card edge independently for a stunning effect
Specialist inks and texture
SMART TEXTURE
An innovative process to give high visual & slight tactile effects to certain features or areas
SMART GLAM
Combining several specialist inks for a different aesthetic effect to enhance your card design
SMART ILLUSION
Generate depth perception with a debossed effect
Foils and layers
SMART 3D
A layered image for basic 3D effect to catch customer’s eyes
SMART REFLECT
An aesthetically striking technology that uses a metallic foil to provide metallized effects to any design
SMART TRANSPARENT
Achieve stunning designs to showcase transparent effects with the combination of clear material and opaque areas
SMART TRANSLUCENT
Playing with opaque & translucent areas to get an eye-popping effect
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